So much of life is how you choose to experience it. Is rain an inconvenient distraction or a chance to revel in sensation? “It depends on the context,” you say – but no. The context only influences your decision, but that decision is ultimately yours.
That’s why you “sell the sizzle, not the steak.” The experience is what matters. One sensation sells another, and another, in a grand chain. That momentum can be given to you, but you can just choose to take it from the universe, too. There’s plenty to go around.
The Opportunity Machine 