Easy things are often the most valuable.
If something is easy, we can think of it like having a “low cost” in terms of time and effort. Think about things you buy with money. If you find a widget you like for a dollar, and then you find a widget that’s 10% better but costs ten thousand dollars, which is the better deal?
A meal that takes you ten hours to prepare might be delicious, but the meal you can throw together in five minutes that’s still really good is the meal you’ll actually eat.
The Opportunity Machine 