Let’s say you buy a car. It’s extremely comfortable. It’s very clean. It has lots of awesome features – great stereo, powerful air conditioning, adjustable seats, lots of trunk space. Very roomy. Satellite navigation. Every feature you can imagine.
But it doesn’t run. Is this a good car?
Most goods and services have a core function – a single thing that represents why you’d buy it in the first place. Everything else is bells and whistles. You can judge those extras (or lack thereof) under whatever criteria works for you, but if the thing doesn’t perform it’s core function, then all the extra amenities in the world don’t create value.
Just remember that whenever you have to make a judgement call about what to provide in your own line of work. Always prioritize the core function.
The Opportunity Machine 