What Business of Yours

Being able to manage a project well isn’t the same thing as caring about the outcome, being skilled at the principle technique, or knowing how to communicate about it.

If you’re a fantastic plumber, that doesn’t mean you know how to run a plumbing business. That’s a separate skill entirely. Doing the taxes effectively on that business is different than marketing well. Hiring more plumbers or choosing good suppliers – these are all separate.

The upshot: if you are incredibly passionate about feeding the homeless, that doesn’t mean you’re good at it.

It takes all kinds of people to make the world go ’round. Don’t make caring about the exact same stuff as you a prerequisite for an alliance. In fact, it’s dangerous – if you only ally with people exactly like you, then you risk having a company where everyone knows how to fix a leaky sink and no one knows how to take out an ad.

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