The more you try to avoid being “pigeonholed,” the less likely you are to be known at all.
Generalists are fillers. They pinch-hit. It’s the specialists that carve out a well-known niche. Being pigeonholed is one of the best things that can happen to you, as long as it’s for something you want to do.
The best character actors are pigeonholed as heck, but they’re also famous and constantly working. Whereas leading “everyman” characters like the main protagonist of a Hallmark movie are here and gone in a week.
Figure out a thing or two that you like doing, and let people know you for it! Lean into it, make it your brand, do it a bunch. And get good at it – then charge appropriately. After all, you’re the best in your category!
The Opportunity Machine 