All relationships of any kind begin with a single connection. If you want to improve the number or quality of your relationships, get better at that first connection. Define it better, strengthen your ability to communicate it, and get a better idea of who belongs on the other side of it.
When you sell a product, it’s not enough to understand why the product is great. You also need to understand the needs of the intended user of the product and what they need to know about it in order to appreciate it. In other words, you need to know about the connection itself, not just your side of it.
The Opportunity Machine 