Shared incentives are vital. All people have different wants and needs, different desires and goals. The key to a well-functioning team isn’t complementary skills or superior organization. Those things are important, but not the most vital ingredient. The essential element is a shared incentive to succeed.
As a leader of any kind of group, that’s your number one priority. Find the thing that everyone wants. If you have to create it, so be it. But there must be a reason for the band to assemble, or you’re sunk before you’ve begun.
The Opportunity Machine 