People get upset for all sorts of reasons. Many of those reasons are silly, but that doesn’t mean you can’t learn something from the behavior.
People get upset at the prices of things – especially during unusual times. Is that a good reason to be upset? Doesn’t matter – what matters is that people will be upset, and they’ll be upset in a predictable way. You being upset that they’re upset is just as foolish.
If a whole lot of people are miffed about something and you don’t understand why, then it’s not that they’re foolish and you’re not. It’s that they’re foolish, yes – and you’re a different kind of foolish.
Don’t get mad. Have fun or make money, or maybe both.
Have fun by finding ways to improve communication and understanding until people get (a little) less upset. Or find out what they’d spend money on to feel less upset and sell it to them.
But either way, don’t just go around adding to the misery!