Ideas don’t have to be good.

I was in a brainstorming session with some coworkers today, and one of them shared a thought that she described as “quarter-baked.” As in, not even half-baked. I loved the term, but even more I loved the fact that she shared the idea anyway. It bounced off someone else, gathered momentum, ricocheted off someone else, and by the end of the meeting we had a process in place for a new initiative that would save us a ton of time and effort.

People are far too afraid to share their quarter-baked ideas.

Even in designated “brainstorming” spaces, too many people are afraid to “think out loud.” They want their ideas to be perfect (or at least complete) before they share them. Don’t do it. Don’t hoard your thoughts, especially when creativity is the watchword.

If you have to put a disclaimer on your vocalized thoughts in order to feel confident enough to share them, do so. Nothing wrong with it. Just say, “this is just a quarter-baked idea, but…”

It’ll never bake the rest of the way unless you put it in the oven.

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