Double Dare

The Sunk Cost Fallacy is *real,* y’all.

For so many people – I would even hazard to say most people – the reaction to something in their life not working is to do the same thing, but with more effort.

Yeah, because the problem was you weren’t making your mistakes hard enough. But people double down.

There’s definitely such a thing as quitting too early, but I think people are more prone to quitting too late on a lot of things. People will quit a hard task too early, but they’ll quit “taking the easy path” way too late.

This is why incremental measurement of goals is so important. If you can’t tell whether or not you’re succeeding for six months, you’re going to end up doing a lot of stuff that isn’t working for too long. If you have a one-year goal, figure out what successful progression would look like in two weeks, and measure actual results against that. Then do it again. Break it down to the smallest measurable unit, and just focus on those. The big stuff is made of the small stuff, whether small failures or small successes.

So don’t double down on the bad stuff. I dare you.

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