I have a weird fascination with demographics. I like thinking about how many people of a certain subset might exist in a larger population, and what kinds of factors might go into determining that.
(I think I mentioned I was geeky, so I hope you weren’t waiting for this blog to get cool.)
For example: What is the number of people per 10,000 that have a 50% or greater overlap in musical taste as me? What percentage of people in a given population would voluntarily sign up for a seminar I ran?
Being in sales taught me that success is just a matter of population size. If you’re looking for three sales, they’re out there – you just have to figure out how many times you have to hear “No” before you get to the “Yes.” What’s the minimum population needed for your goals?