Core upstream content. That means visible, actionable advice for an organization that also provides a landmark to return to when you get confused.
I don’t like creating “fire and forget” content that assumes people will absorb it perfectly the first time and implement it flawlessly with no challenges. That’s silly.
Instead, I try to create good starting points that also provide a way to circle back. Anchor points, “bases.”
Do this in your organization. Focus on instructional content that gives a core concept and philosophy of implementation, not endless edge cases. Let people come back to base when they need to. Welcome and guide them.
This way, you create a stable “expanding spiral” instead of trying to force a straight line that falters.
The Opportunity Machine 