You cannot get bigger and more complicated. The path to growth is simplicity.
If your process is very complex and requires a lot of spot decisions, it will always be an artisanal process. You can’t create an assembly line unless the steps are easy and measured.
This is true as an organization, but it’s true for your personal output, too. And one of the main inputs in any personal process is “stress.”
That means that if you try to scale without simplifying, you might increase your productivity a little in a linear way, but your stress levels will increase exponentially. You won’t even realize it at first, but it’ll kill you.
If you want to get better at something, figure out how to do it with fewer steps first. Recycle your wisdom, recycle your effort, capture your own waste runoff and use it. Only then can you scale.