Ownership ties into enjoyment a lot. If you don’t believe me, try feeding any new food to a young child without their input. They’ll fuss and moan before they’ve even had a bite. But ask them to make it with you and suddenly it’s the best food they’ve ever had.
Part of us always rebels against things being forced upon us. If you want to like something, all you have to do is invest a little part of yourself into it. Suddenly your wiring will adapt.
The Opportunity Machine 